Walmart's Launches bettergoods Brand (2024)

Walmart recently launched bettergoods, a new private label with “quality, trend-forward, and chef-inspired food.” It’s been their largest food launch in twenty years, and I’m happy that they’re committed to this so far.

During early 2020 and part of 2021, Marcela and I were trying to stretch our dollars. We had been loyal Publix fans, but the price points didn’t make sense compared to the value of shopping at Walmart.

Once we made the switch, I’ve never looked back. I’ve become a loyal Walmart shopper and look forward to placing my orders online weekly. One of my food highlights of the week is to order one or two new items for us to try.

I’m excited to see the bettergoods products debut and trickle out onto the website, a few every day. This gives me an opportunity to buy them gradually, as opposed to if they had launched all at once and overwhelmed us. And you can’t beat the fact that most items are priced under five bucks.

Walmart bettergoods

• How is bettergoods ?
• bettergoods Ice Cream
• bettergoods Cake Pops
• bettergoods Cheese
• bettergoods Butter
• bettergoods Macarons
• bettergoods Cookie Bites
• What Else Is There?
• Walmart bettergoods Press Release

Well, so far, so good. I’ve documented below what I’ve tried, and I thought the macarons and the cold-brew coffee were the best of the bunch.

I just bought the newly released bettergoods dry-rub chicken wings, potato chips, and maple chicken sausage patties. Once, I’ve tried them a couple of times, I’ll add those thoughts to this post.

In the meantime, check out my findings and let me know what you’ve tried in the comments or via the contact form.

My wife Marcela and I have tried several regular bettergoods ice cream flavors, such as Double Vanilla, Dulce de Leche, Strawberries and Cream, and Ultimate Chocolate.

But it does not get any better than the Cold Brew Coffee ice cream pint ($3.44). It’s creamy and has the right amount of coffee without being too overpowering.

We have purchased it on several occasions, and it is on our regular ice cream rotation with other things like Ben and Jerry’s Cookie Dough, Blue Bell Krunch Bars, and Häagen-Daz Vanilla Bean.

So far, these are the other bettergoods ice cream flavors: Chocolate Covered Cherries, Double Vanilla, Dulce de Leche, Pistachio Salted Caramel, Strawberries and Cream, and Ultimate Chocolate.

If you’re a non-dairy plant-based dessert fan, then these oatmilk-based flavors will be right up your alley: Blueberry Swirl, Chocolate, Mint Chocolate Chip, Salted Caramel, Strawberry, and Vanilla.

Chocolate Cake Pops (5.4 ounces, four pops) will set you back $5.67. Is that a fair price for four of them?

I’m not a fan of cake pops, so I’m not going to pretend to be an expert on the topic. However, I love a good chocolatey cake, and this pop tastes like a brownie to me.

Generally, I steer clear of anything with sprinkles, yet these tiny sprinkle specks did not prevent me from enjoying this guy. I tried my best to eat each one in four bites, but that plan went out the window when Marcela bit half of the second one right off the bat. Oh well, there went that!

I was excited when the Cheddar, Gouda, and Gruyere Shredded Cheeses (7 ounces, $2.67) showed up in a Walmart search.

It didn’t take me long to go through the bag. I used it on a homemade chili cheese dog, which I melted in an air fryer. Best of all, a giant handful of the blend melted perfectly on a six-egg omelet.

I’m happy that bettergoods went with the farmhouse-style shredded cheese. It makes for better texture than the thin kind and more even melting across dishes.

Also available are the Sharp Cheddar, Swiss, and Gruyere Shredded Cheeses for casseroles, soups, and grilled sandwiches and Low-Moisture Part-Skim Mozzarella, Colby, Gruyere, and Asiago Shredded Cheeses for stuffed mushrooms, pasta and grilled sandwiches.

A couple of plant-based cheese alternatives exist, like the Cheddar, Mozzarella, and Cheddar-Mozzarella.

The bettergoods Black Truffle Butter and Lemon Pepper Butter were the first two butters ($2.56) out of the gate. The packaging is reminiscent of another Walmart private brand, but it looks to have disappeared from the website.

The black truffle was the better of the two. I followed their instructions and melted it on potatoes, pasta, and scrambled eggs. The truffle taste wasn’t overbearing, which was my initial fear. If you’re a truffle fan, I could see you finding a use for this one.

The lemon pepper didn’t do it for me. I put this guy on pan-cooked grilled chicken and air-fried chicken wings. It was way too potent and needed to be diluted somehow. You might be able to find a flavor balance if you tinker around with it, but I’d instead go with a lemon pepper seasoning instead.

Also, there’s something off-putting about the texture of these kinds of butter.

I never snapped a picture of the Oatmeal Chocolate Chip Cookie ($3.94) when I purchased them in early May, which should explain the stock photo I used above. Actually, they were the first bettergoods product that I bought.

After pulling them out of the package and giving them a once over, I was positive I was gonna love it. Then I took a bite, and that all changed.

The size and texture of the cookie bites were perfect, but Marcela and I did not like the taste. We hated them so much that, unlike the macarons, we disposed of them in the trash.

Other ones I ran across on the site were the Coconut Chocolate Cookie Dough and Sea Salt Peanut Butter Oatmeal Cookie Bites.

The selection of bettergoods is still growing, but so far, I’ve seen Cauliflower-crust Pizzas, Chicken Tenders, Chicken Wings, Empanadas, plant-based Mac and Cheez, Potato Chips, Sausage Link (or Patties), Salsa, Sparkling Water, Tortilla Chips and even Gruyere and Green Onion Potato Croquettes!

I can’t wait to see what other things are up their sleeves. I did write Walmart in an attempt to get a listing of all the bettergoods products, but they were “unable to share full product list” with me.

Bettergoods joins Walmart’s impressive roster of innovative private brands that bring customers quality products at an amazing value, offering a brand-new, fresh take on the culinary experience with elevated taste, flavor and variety that’s approachable and – most importantly – affordable. Thoughtfully curated by Walmart’s experienced product development team that collaborated with suppliers across the globe to source quality, trend-forward ingredients and flavors, bettergoods brings exciting culinary concepts directly to customers at Walmart’s Every Day Low Prices.

Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many bettergoods items are totally unique to Walmart, introducing customers to new and exciting flavors and concepts. And Walmart customers can expand their culinary horizons with confidence: Bettergoods products are satisfaction guaranteed – one more way Walmart is committed to providing an exceptional experience for its customers.